Karl O'Brien, Author at Effector Karl O'Brien, Author at Effector
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Karl O'Brien

Digital Marketing
May 14, 2019

Race Event Marketing: The Ultimate Guide

With an infinite number of ways to communicate with audiences, race event marketing has become…
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Instagram Stories ads
Digital Marketing
February 20, 2019

Instagram Stories Ads: Examples & Tips To Create Stories Ads That Convert

Did you know that 500million people use Instagram Stories every day? Almost three years ago…
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How to craft your buyers personas blog. An graphic of a magnifying glass being held against a blue background
Digital Marketing
February 12, 2019

How To Craft Buyer Personas To Drive Better Results

“This is almost like cheating; like getting the exam paper weeks before the final. Instead…
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January 27, 2019

How To Choose The Right Social Media Partner

Does your company have a social media presence? It should. It is undeniable fact that…
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Infographic for Website Conversion Tactics to Generate More Leads from Your Website. Contains an images of a tablet showing a line graph with increasing stats
Web Design
January 14, 2019

10 Website Conversion Tactics To Generate More Leads From Your Website

We’ve all been there. You’ve spent a considerable amount of time driving traffic to your…
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Digital Marketing
January 8, 2019

6 Trends That Will Shape Digital Marketing in 2019

When balancing changing priorities in your business, keeping up with day-to-day marketing operations can be…
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The Psychology behind Social Media Engagement: How to Use it to Your Advantage. An image of a silver laptop with a hand coming out of the screen. The hand is holding a blue and red magnet and is attracting a group of smiling emojis, love heart emojis, and thumbs up emojis.
Digital Marketing
November 5, 2018

The Psychology Behind Social Media Engagement: How To Use It To Your Advantage

Social media has become an integral component in every business’s digital marketing strategy today. More…
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July 16, 2018

Paid Social Media Advertising Not Working For Your Brand? Here’s Why

Even with the wealth of knowledge available online regarding social media advertising techniques, the amount…
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5 Ways Companies Can Generate Business Results Through Instagram - An iphone 4 with only a portion of the screen showing on the left hand side of the screen. On the screen the only app is the instagram icon
Digital Marketing
April 15, 2018

Here’s 5 Actual Ways Companies Can Generate Business Results Through Instagram

Instagram has changed quite significantly over the last year, and with the thousands of blogs,…
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March 21, 2018

How Facebook and Instagram Usage has Evolved in the Last Year

As a small or medium business owner or marketer who utilises social media to connect…
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